Publicity and Marketing

There are plenty of companies that will print your book, but what do you do after the glow from holding a brand-new, hot-off-the-press book wears off? Unlike old-fashioned vanity presses and most self-publishers, we don’t leave you with a garage full of books that you don’t know how to sell. Nautilus Press partners with our authors through the entire publishing process by offering key marketing strategies and extensive networks to create an effective marking plan that will get your book noticed in the marketplace. Nautilus has multiple publicists who work on each project and specialize in television, radio, print, and the Internet. And we’ve taken some of the best practices and technologies from the business world and adapted them to the world of bookselling.

  1. Target your reader.
    Many authors make the mistake of thinking that everyone is a potential reader, when in reality some people are more likely to purchase the book than others. Is your reader male or female? How old are they? Where do they live? What kind of activities do they enjoy? The more you can refine your reader profile, the easier it is to locate your audience and tell them about your book.
  2. Start local.
    Our proven formula starts with local media outlets, making the expansion to regional and national media easier.
  3. Our "elevator” pitch.
    We create a brief, focused message aimed toward a particular person or group that summarizes why they will be interested in
    your book and emphasizes the qualities that make it unique and important.
  4. Guerrilla marketing.
    Nothing will help you sell books more than positive word of mouth. This is an essential part of any marketing plan. We use our extensive networks and databases, and we show you how to use yours.
  5. Media kits.
    We create a pitch letter introducing you and your book as well as including an excerpt from your book or a copy of it, your author bio and photo, the positive endorsements or reviews you've received, sample interview questions, and news articles or clippings related to your book's topic. Our media kits make an excellent first impression on producers, reviewers, and reporters.
  6. The Internet. 
     Nautilus Press realized early on that the World Wide Web provided new opportunities for targeting readers, building awareness, and selling books. Our viral and buzz marketing techniques are the best in the industry.
  7. We don't give up. 
    If a book doesn’t hit a best-seller list within the first three weeks of being published, most traditional publishers and retailers move on to the next best thing. Nautilus Press realizes that promoting a book does not end after a day, a week, or even a month. Often the fruits of your efforts won't be immediately evident. It takes time and persistence to get your book noticed. We are your publishing partner for the long term.